The second, third and fourth time you get in touch
Follow-up sequences only. Not the first message, which everyone sends, but the ones after it, which is where doing it by hand falls over.
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What it does
What changes
The second message goes out
Most quotes are followed up once, if at all. A sequence sends the next one on the day you decided, not the day you remember.
A reply stops the sequence
The moment they answer, the remaining messages are cancelled, so nobody gets chased after they have already said yes.
The spacing is a decision
Two days, then five, then a fortnight. You set it once and every customer gets the same interval rather than a random one.
How it works
How it goes
- Write the three messages you would send if you always remembered.
- Set the gaps between them.
- Attach the sequence to the moment a quote goes out.
- Let a reply end it, and pick the conversation up yourself.
Worth knowing
Worth knowing
- Three polite messages is following up. Seven is harassment, and the software will send whatever number you set.
- A sequence written once and never read again ages badly. Prices, offers and names go stale inside it.
- It gets the message sent. Whether the message is worth reading is still on you.
Related
Related
Workflow automation
The trigger and action mechanics underneath the sequence.
Building a workflow
Building the sequence on the canvas, step by step.
Email campaigns
One send to a list, rather than a sequence to one person.
Write the second message
Log in and write the follow-up you keep meaning to send. Set it two days after the quote.