Scheduling, pacing, tracking, resending: one machine
Where automation and email stop being two features. Scheduling ahead, pacing a drip, watching clicks, and sending again to whoever did not open it.
Watch
What it does
What the machine does
Sends are scheduled ahead
You can write a month of messages in one sitting and set when each goes. Consistency stops depending on a free evening.
Drip pacing spaces the content
A sequence releases at the interval you set rather than all at once, so a new contact is not handed everything on day one.
Non-openers can be sent again
The software knows who did not open it and can send the same message with a different subject line. Check the campaign for both counts.
How it works
How the parts join up
- Write the sequence and set the interval between its messages.
- Schedule the first send rather than pressing send yourself.
- Watch which links get clicked, and by whom.
- Resend to the ones who never opened it, once, with a different subject.
Worth knowing
Worth knowing
- Opens are a rough measure and getting rougher, as mail apps pre-load images. Treat the number as a direction, not a fact.
- Resending to non-openers works once. Do it repeatedly and you train people to mark you as spam.
- A machine that runs without you still needs reading. Check what it sent monthly, or it will outlive your prices.
Related
Related
Workflow automation
The trigger and action pair underneath all of this.
Building a workflow
Building the sequence itself on the canvas.
Email campaigns
The single scheduled send, if a machine is more than you need.
Schedule one month
Log in, write four messages in one sitting, and schedule them across the next month.