One sitting a fortnight, instead of every morning
One habit, narrowly. Not what the planner does — the change from finding something to post each morning to writing a run of them at once.
Watch
What it does
What changes
Posting stops competing with the job
A fortnight scheduled on a Sunday does not need a decision on a Tuesday morning when you are already behind.
One sitting is faster than ten
Writing five posts together takes less time than five separate starts, because the thinking happens once.
The gaps become visible first
Batching means looking at a month before you write, so you fill the quiet fortnight rather than adding to a busy week.
How it works
How it goes
- Put an hour in the diary every second week, and treat it as the job.
- Open the month view and find the gaps first.
- Write and schedule enough to cover them.
- Leave one slot free for anything that happens in between.
Worth knowing
Worth knowing
- Batched posts age. Something written a fortnight ahead can land on the wrong day, and you have to be watching to pull it.
- It works against being topical. Keep a slot free rather than scheduling every day solid.
- Consistency is not the same as being worth reading. Batching fixes the first only.
Related
Related
Social media planner
The feature underneath the habit: one post, several platforms.
Scheduling weeks of posts
Doing this at real volume, from a spreadsheet.
Content AI
Getting a first draft when the sitting stalls.
Book the hour
Put a recurring hour in your diary, log in, and schedule a fortnight in the first one.